Our Story


Shop Pyramid is a contemporary online retail destination for women who desire unique styles with a little luxury. Our story began in 2014 when Founder and Creative Director Will Williams had a vision to help women establish a wardrobe that reflects both their personality and individual style, while being both stylish and functional.

Based on the concept of a capsule wardrobe, and offering a collection of brands with long established fashion histories, Shop Pyramid is a hand-selected curation of women’s contemporary clothing and accessories, giving it a truly personal feel. The unique collection is made up of both timeless classics and seasonal statements, and Shop Pyramid prides itself on bringing you the best new styles each season. Ideal for women who are looking to invest in beautiful, high-quality clothing, we promise to bring you the best new styles every season, and aim to provide first class styling guidance along with unparalleled customer service.

Fashion is a world that is constantly changing and evolving, and Shop Pyramid is constantly adding new brands to sit alongside timeless favourites such as Aeron, House of Dagmar and Rodebjer, as well as lingerie lines such as Made by Noemi and The Nude Label. Read more about these designers and more on Shop Pyramid’s blog, The Peak.

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